How could you increase the number of conversions your Shopping campaign receives for about the same total cost? Increase your campaign priority Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion Increase bids for product groups with a low cost per conversion, and decrease bids for ...Read More »
If Sam Doesn’t Enable Conversion Tracking for His Shopping Campaigns, Which Bidding Option Below Will Be Available to Him?
If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him? Enhanced cost-per-click (ECPC) bidding Maximum cost-per-click (max. CPC) bidding Target cost-per-acquisition (target CPA) bidding Maximum cost-per-acquisition (max. CPA) bidding Right Answer: Maximum cost-per-click (max. CPC) bidding Explanation: link not found Conversion Tracking can be defined as the free tool of Google ...Read More »
Which is a benefit of advertising online? Make money by showing ads on your website Increase your position in organic search results Reach people who are likely interested in what you’re advertising Automatically collect information about potential customers Right Answer: Reach people who are likely interested in what you’re advertising Explanation: https://support.google.com/adwords/answer/6227161?hl=en Online Marketing is a procedure of promoting your ...Read More »
You Have a Meeting with A New Client. Why Would It Be a Good Idea to Share Anonymized Data (such as Conversion Rate and Cost-Per-Conversion) from Some Successful Clients in The Same Industry as This Client?
You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client? To be so convincing that the client has no choice but to buy, because you know he enjoys looking at data To make the ...Read More »
Starting a client meeting with an agenda: is only necessary if you do not have experience in selling Google products. is too structured and will probably scare the client. can help lower the client’s resistance, because he will know what to expect. makes the client feel he is important, even if he is not a key decision-maker. Right Answer: can ...Read More »
When introducing yourself to a new client, it is important to share: your name, your role, and relevant experience in helping companies similar to the client. your name and the product you think will benefit the client the most. your name and a brief 15 minute overview of Google Ads. your name. Right Answer: your name, your role, and relevant ...Read More »
You Are About to Conclude Your Meeting with A New Client Who Would Like to Start an Online Marketing Campaign. Before Concluding the Meeting, What Best Practice Should You Use?
You are about to conclude your meeting with a new client who would like to start an online marketing campaign. Before concluding the meeting, what best practice should you use? There is nothing that needs to be done before ending the meeting with the client Review spreadsheets and tools with your client, so she knows you are knowledgeable about growth ...Read More »
Which is a benefit of advertising online with Google Ads? Advertisers can choose how much they spend and only pay when someone clicks their ad Advertisers pay the same amount every time someone clicks their ad Advertisers can pay to always show their ad above the organic search results Advertisers can choose how many times their ad should show during ...Read More »
Which Is a Benefit of Doing Pre-Call Planning Before Pitching Online Advertising Solutions to A Client?
Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client? To prepare for potential objections the client may have Preparation is not critical if you have enough experience Preparation is only important if you have multiple people meeting with the client and want to avoid confusion on each person’s role in the meeting To ...Read More »
You Recently Read a Great Article About the Importance of A Quality Mattress in Preventing Back Problems and It Reminds You of Your Client Who Owns Several Mattress Stores. After Reading the Article, You:
You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you: call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional conversation to see how you ...Read More »