For autotagging, what parameter does Google Ads include in the destination URL?
glid or Google Click Identifier is the answer according to the question that is given here. Autotagging is a feature in Google Ads where a bunch of parameters is added automatically to the ads from a certain ad campaign.
- Gclid is a globally unparalleled tracking parameter (Google Click Identifier) adopted by Google to move data back and forth between Google AdWords and Google Analytics.
- User ID feature lets you associate a persistent ID for each user with that User. These are specifically done in order to facilitate the tracking of offline conversions.
Offline conversion is such a phenomenon where a specific viewer or user has seen or gone through the ad or multiple ads from the advertiser.
However, instead of converting it then and there, the viewer goes on converting the same afterward. A particular cookie is saved in the user’s browser, which helps in giving the information back to the advertiser.
For more information: https://support.google.com/analytics/answer/1733663
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