If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
The unique event is metric which usually counts the number of events with the distinct event attributes occurs with a single user session. Distinct event attributes in the sense, Event category, action, and Label etc.
These events can easily be tracked independently from a web page or a screen load which gives you a greater insight into actions which are taken within or across the pages or screens.
Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are some of the examples of interactions which you might want to track as Unique Events. There are some benefits included in the Unique events which are listed below.
- You can understand how many users have started or completed some action on your website.
- You can understand the most popular media types or content consumed articles on your website.
- You can even get to know how many users have repeated their actions which are to have occurred only once.
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