In Multi-Channel Funnel Reports, how Are Default Conversions Credited?

In Multi-Channel Funnel Reports, how are default conversions credited?

  • Last campaign, search, or ad
  • First campaign, search, or ad
  • Second to last campaign, search, or ad
  • Equal credit along the conversion touchpoints

Right Answer:

  • Equal credit along the conversion touchpoints


Conversions and E-Commerce transaction in Google Analytics are credited to the last campaign when a user converts in a site or app. But the role of website referrals, searches and ads play in conversions can be explained a lot clearer with the help of the Multi-Channel Funnel Reports which are also referred to as MCF report.

These Multi-Channel Funnel Report can show how your marketing channels such as sources of traffic to your website work together to create conversions and increase the sales for your online business or for your marketing campaigns on the web.

It is common for you that many people may purchase your products on your website after searching for your brand on Google Search Engine. They may have known your product brands via blogs or maybe while searching for specific products and services. In here, the MCF reports can show how your previous referrals and searches contributed to your business in the form of sales or conversions in your website or app.

If you want to see the Multi-Channel Funnel Reports follow the below steps:

  • Sign in to your Google Analytics account.
  • Then navigate to your view.
  • Open the “Reports” tab by clicking on it.
  • Then select Conversions > Multi-Channel Funnels.

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