In Multi-Channel Funnel Reports, What Channel Would Not Be Credited with A Conversion?

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  • Website referrals
  • Social network
  • Paid and organic search
  • Television commercials

Right Answer:

  • Television commercials

Explanation:

https://support.google.com/analytics/answer/1191180?hl=en

A conversion can be explained as a completion of the process where a viewer or user has seen an ad and then they interacted with it. Not only did they interact but actually went on to buy or make use of the product or the service. It is one of the most important elements in online marketing since it gives the final result to a particular ad campaign that is run.

In that case, several mediums are used in order to garner the maximum number of viewers. The various mediums that are in contention as per the question are as follows:

  • Website referrals
  • Social Media
  • Paid and Organic Search
  • Mass Media (like TV, Radio, Newspapers etc.)

As we can see, Television commercials cannot be credited as a conversion as a channel or a medium. It is straight away not counted because there is no definitive way or route to know whether the audience that saw the ads ended up purchasing the product or service or it was just another way of transfer of the news to the actual person.

If you have any doubts regarding the question In Multi-Channel Funnel Reports, What Channel Would Not Be Credited…do leave us a comment below.

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