To Recognize Users Across Different Devices, What Is Required for User Id?

To recognize users across different devices, what is required for User ID?

  • All of the above
  • Google Tag Manager
  • Sign-in that generates and sets unique IDs
  • A new Analytics account for reporting

Right Answer:

  • Sign-in that generates and sets unique IDs

Explanation:

https://support.google.com/analytics/answer/3123662

User ID feature lets you associate a persistent ID for each user with that User engagement data from one or more sessions initiated from one or more devices. Google Analytics interprets each unique user ID as a separate user which provides a more accurate user count in your reports. To give a specific user count, Analytics interprets each unique user ID as a separate user.

  • The user-id feature enables the association of one or more sessions along with the activity in those sessions with a unique and persistent ID that you send to Analytics.
  • If you want to implement User-ID, you should generate your own unique IDs, consistently assign IDs to users, and include these IDs wherever you send data to Analytics.

When you implement this feature, you can be able to identify all of the related actions and different devices and connect these seemingly independent data points. That same search on a phone, purchase on a laptop, and re-engagement on a tablet that previously looked like three unrelated actions on unrelated devices can now be understood as one user’s interactions with your business.

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