What Criteria Could Not Be Used to Create a Dynamic Remarketing Audience?

What criteria could not be used to create a Dynamic Remarketing audience?

  • Users who viewed a homepage
  • Users who returned an item they purchased
  • Users who viewed a search result page on a website
  • Users who viewed product-detail pages

Right Answer:

  • Users who returned an item they purchased

Explanation:

https://support.google.com/analytics/answer/3457161

In Google Analytics, you can create user-based remarketing audiences which identify the users in various levels of the conversion funnel. While you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact.

By the following procedure, you can be able to create Remarketing audiences i.e., you can build the segment based Dynamic Remarketing audiences using your new Custom Dimensions and Custom Metrics.

  • Sign in to Google Analytics Account.
  • Click “Admin” and navigate to the property in which you want to create the audience.
  • In the Property column click on the “Audiences Definition > Audience”.
  • Click “+new audience”.
  • By default, your new audience is based on data from the current reporting view. Any users filtered from the view you use will also be filtered from the audience.
  • To change the view, click Edit, select a new view, then click Next step.
  • Define your audience. You can choose from predefined audience lists.

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