What Feature Is Required to Send Data from A Web-Connected Device (like a Point-Of-Sale System) to Google Analytics?

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • Browser cookies
  • Data Import
  • The Networking Protocol
  • The Measurement Protocol

Right Answer:

  • The Measurement Protocol

Explanation:

https://support.google.com/analytics/answer/6086079

The Measurement Protocol is defined as a set of rules for collecting and sending hits from any internet device to the Google Analytics i.e., it can even collect data or even send the data to any device which is connected to any internet service.

  • This particular tool is very useful when you want to send the data to analytics from any kiosk (a point of sale system) or anything that is not a website or a mobile app.
  • It is because, while the Analytics JavaScript and mobile SDKs automatically build hits to send any form of data to Analytics from websites or from mobile apps, then you have to manually build the data collection hits for other kinds of devices.

The Measurement Protocol also defines how to construct the hits and how to send them to Analytics. If you have any doubts regarding the question What Feature Is Required to Send Data from A Web-Connected Device…do leave us a comment in here.

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