What Is a “dimension” in Google Analytics?

What is a “dimension” in Google Analytics?

  • A report that offers different demographic information about your audience
  • The lifetime value of a user in a given date range
  • An attribute of a data set that can be organized for better analysis
  • A comparison of data between two date ranges

Right Answer:

  • An attribute of a data set that can be organized for better analysis



Every report in Google Analytics is made up of the Dimensions and Metrics. The Dimensions in Analytics is the attribute of your data which can be organized to have a better analysis of the collected data. In order to have a better understanding by Dimension look at the example explained below.

  • The Dimension “City” indicates the city like Paris or New York from which a session is originated. Similarly, the dimension “page” indicates the URL of a page that is viewed.

When it comes to Analytics report, you can change the Dimension and/ or add a Secondary Dimension. Not every Metric can be combined with every dimension but each dimension has four level scopes which are namely User-Level, Hit-Level, Session-Level, and Product-Level.

In order to Set up Custom Dimensions, follow the below steps carefully.

  • Sign in to your Google Analytics account.
  • Click on the “Admin”, and navigate to the property to which you want to add custom dimensions.
  • In the “Property” column, click on the “Custom Definitions” > “Custom Dimensions” buttons.
  • Then click on the “New Custom Dimension” option.
  • Add a Name.
  • Select the “Scope” of your choice from the available four scopes.
  • Check the Active box to start collecting data and see the dimension in your reports right away.
  • In order to create the dimension but you want it to remain inactive, uncheck the box.
  • Click on the “Create” button to create a Custom Dimension with the configuration you want.

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