What Is a “dimension” in Google Analytics?

What is a “dimension” in Google Analytics?

  • A report that offers different demographic information about your audience
  • The lifetime value of a user in a given date range
  • An attribute of a data set that can be organized for better analysis
  • A comparison of data between two date ranges

Right Answer:

  • An attribute of a data set that can be organized for better analysis

Explanation:

https://support.google.com/analytics/answer/1033861

Every report in Google Analytics is made up of the Dimensions and Metrics. The Dimensions in Analytics is the attribute of your data which can be organized to have a better analysis of the collected data. In order to have a better understanding by Dimension look at the example explained below.

  • The Dimension “City” indicates the city like Paris or New York from which a session is originated. Similarly, the dimension “page” indicates the URL of a page that is viewed.

When it comes to Analytics report, you can change the Dimension and/ or add a Secondary Dimension. Not every Metric can be combined with every dimension but each dimension has four level scopes which are namely User-Level, Hit-Level, Session-Level, and Product-Level.

In order to Set up Custom Dimensions, follow the below steps carefully.

  • Sign in to your Google Analytics account.
  • Click on the “Admin”, and navigate to the property to which you want to add custom dimensions.
  • In the “Property” column, click on the “Custom Definitions” > “Custom Dimensions” buttons.
  • Then click on the “New Custom Dimension” option.
  • Add a Name.
  • Select the “Scope” of your choice from the available four scopes.
  • Check the Active box to start collecting data and see the dimension in your reports right away.
  • In order to create the dimension but you want it to remain inactive, uncheck the box.
  • Click on the “Create” button to create a Custom Dimension with the configuration you want.

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