What Is a “Metric” in Google Analytics?

What is a “metric” in Google Analytics?

  • The numbers in a data set often paired with dimensions
  • A dimension that can help analyze site performance
  • A segment of data separated out in a report for comparison
  • The dates in a date range

Right Answer:

  • The numbers in a data set often paired with dimensions



Metrics are nothing but quantitative measurements as per the Google Analytics. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session. Not every metric and dimension can be combined but each metric has a scopes namely user level, Session level, or hit level.

In Google Analytics, the metrics are calculated in two ways which are briefly discussed below.

  • As overview totals where the metric is displayed as a summary statistic for your entire sites, such as bounce rate or total pageviews.
  • In association with one or more reporting dimensions where the metric value is qualified by selected dimension(s).

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