What is not considered a default “medium” in Google Analytics?
The default system channel defines the Analytics’ current view over each channel in the Default Channel Grouping. these Channel Definitions are case sensitive where you have to use lower case tags while manually tagging URLs in order to ensure the Analytics categorizes sessions in a correct way.
These default channel definitions are evolved when the market evolves. In Google Analytics, Analytics is not allowed to question the associated cost data by each and every dimension as some dimensions never allow it to happen.
If such dimensions are used within a Channel grouping subject, then the cost data for the channel grouping cannot be retrieved by the Analytics. If you want to edit the channel definitions then you should make sure that you follow the below steps carefully.
- Sign in to your Google Analytics account.
- Click on the “Admin“, and navigate to the desired view.
- Go to the “Channel Settings” and then click on the “Channel Grouping“.
- Then select the “Default Channel Grouping“.
- To edit any channel, click the edit icon (pencil) respective to that channel.
- Then edit the rules for the channel and make sure you know that these rules are case sensitive.
If you want to add a channel then click on the “Define New Channel” whereas in order to delete that channel click on the Delete icon and then “Delete Rule” in the Pop-up. After everything, click on the “Save” button.