What Report Shows the Percentage of Traffic that Previously Visited a Website?

What report shows the percentage of traffic that previously visited a website?

  • All traffic > Referrals report
  • Behavior > New vs returning report
  • Behavior > Frequency and Recency report
  • Interests > Affinity categories report

Right Answer:

  • Behavior > New vs returning report

Explanation:

https://www.dbswebsite.com/blog/2016/10/04/google-analytics-made-easy-new-visitors-vs-returning-visitors/

Viewers can be of different types when it comes to advertisements and the analytics that are concerned with it. They are broadly classified into two types as far as the analytics are concerned:

  • New users
  • Returning users

Advertisers would definitely want both sets of users to rally around their website or the business that they are running. It is for sure that a higher number of viewers will help them get away with a lot of stuff as far as the analytics are concerned.

In order to know how the website traffic is going ahead with these two types of users, new and returning. The best way possible to know about these types of users is with their online behavior itself. With the help of new vs returning report, the advertisers might only get a single type of information about them.

However, with their online behavior, it is easier to know how they browse the website on a far more regular basis, either the advertisers‘ or the competitors’.

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