When Does a Default Analytics Session Expire?

When does a default Analytics session expire?

  • When a user is inactive on a web page for more than 30 minutes
  • After 30 minutes, regardless of user activity on a web page
  • When a user opens a new browser window
  • At noon every day

Right Answer:

  • When a user is inactive on a web page for more than 30 minutes



In general, the sessions and campaigns end after specific amount had passed. Usually, any session ends after minutes of inactivity as the campaigns will end after six months. This does not stay default or fixed as you can change the settings so that the sessions and campaigns end after the specified amount of time has passed.

The length of a session or a campaign depends on your site and your business.  Here are a few ideas to get you started thinking about the session and campaign timeouts:

  • If your site automatically signs a user out after being inactive for a certain amount of time, set the session timeout to match that length of time.
  • If you expect users to take a long time engaging with that content, then you can lengthen the session time only in a case where you have a lot of content in your site.
  • Conversely, you can even shorten the session time if the site has a small amount of content.
  • Set the campaign timeout handling to the same amount of time the campaign is going to run or expected to be relevant. Clicks to a social media micro-campaign might not be relevant for more than a few days after launch.

As campaigns timeout can’t be greater than two years as the Sessions timeout can’t be less than a minute and greater than four hours.

If you have any doubts regarding the question When Does a Default Analytics Session Expire…do leave us a comment below.

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