Where Should the Analytics Tracking Code Be Placed in The HTML of A Webpage for Data Collection?

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • Just after the opening <head> of your website
  • Just before the closing </head> tag of your website
  • Just after the opening <body> tag of your website
  • Just before the closing <body> tag of your website

Right Answer:

  • Just before the closing </head> tag of your website

Explanation:
https://support.google.com/analytics/answer/1008080

Set up Analytics tracking for your websites so that you can know the performance of your site and campaigns based on the reports you get by tracking your website. If you haven’t done then create on Analytics property for each website you wanted to track online. By creating a property you will generate a unique tracking ID for each one. These tracking IDs are used in your gtag.js tracking code snippet.

If you don’t know how to find your Tracking ID then follow the steps as described below:

  • Sign in to your Google Analytics account.
  • Click on the “Admin” from the menu tab.
  • Select an account from the menu in the “Account” column.
  • Select a property from the menu in the “Property” column.
  • Under the selected Property, click on the Tracking Info > Tracking Code.

Then your tracking ID will automatically be displayed at the top of the page. In order to check if the tracking code is working or not, you just need to visit your website and check to see that your visit is being registered in the Real-Time reports.

If you want to track your website you need to copy and paste the gtag.js tracking code snippet to each webpage you wanted to track. Don’t forget to add the tracking code snippet right after the opening the <head> tag on each web page.

Do you got doubts regarding this question Where Should the Analytics Tracking Code Be Placed in The HTML…then do let us know by leaving a comment below.

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