Which Metric Reports on How Often a Channel Contributes to A Conversion Prior to Last-Click Attribution?

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  • Secondary conversion
  • Second-to-last-click attribution
  • Primary conversion
  • Assisted conversion

Right Answer:

  • Assisted conversion

Explanation:

https://support.google.com/analytics/answer/1191204

The Assisted Conversion report shows the roles and contributions of your channels. A Channel can be able to play three roles in the conversion path.

  • The Interaction that immediately precedes the conversion is called as the Last Interaction.
  • Any interaction that is not on the conversion path, but is not the last interaction, is Assist Interaction.
  • The first interaction is the first interaction on the conversion path; it’s a kind of assist interaction.

Assisted Conversions: This is the number, and monetary value, of sales and conversions the channel, assisted.  For example, any channel appears anywhere except as the final interaction on a conversion path, then that channel is considered as an assist for that conversion. If the number is higher then the channel’s assist role is also more important and vice versa.

Last Click or Direct Conversions: This is the number, and monetary value, of sales and conversions the channel, closed or completed. The last click or direct traffic before a conversion gets last interaction credit for that conversion. The higher these numbers, the more important the channel’s role in driving the completion of sales and conversions.

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