Which Reports Indicate how Website Referrals, Organic Search, and Ad Campaigns Assisted in Conversions?

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Acquisition reports
  • Ecommerce reports
  • Goals reports
  • Multi-Channel Funnel reports

Right Answer:

  • Multi-Channel Funnel reports




The Multi-Channel Funnel Reports can be used to the information about how much time between the user’s initial interest and his or her purchase and the role of website referrals, searches, browsing histories of a user play in the conversions for your website. These show how your marketing channels performing to increase sales and conversions for your online businesses.

The Multi-Channel reports are also referred to as MCF reports which are usually generated from the Conversion paths such as the sequences of interactions which might lead to each conversion and interaction. These Conversion paths have data which includes interaction with all digital channels. These Channel include:

  • paid and organic search
  • referral sites
  • affiliates
  • emails
  • newsletters
  • Social Networks
  • Custom Campaigns you have created

If you want to view your Multi-Channel Funnel Report you need to follow the below steps:

  • Sign in to your Google Analytics account.
  • Navigate to your view.
  • Open the Reports tab by clicking on it.
  • Select the “Conversions” and then the “Multi-Channel Funnels”.

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