Fundamentals

An E-Commerce Client Wants Her Campaign to Be More Profitable. After Calculating This Client’s Total Profits from Google Ads, What Can You Do to Start Maximizing Results for Profit?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit? Test only one version of your ad text Test different cost-per-click (CPC) bids Lower the cost-per-click (CPC) bids and increase the budget Delete keywords that are generating the most clicks Right ...

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When Choosing a Maximum Cost–per–click (max. CPC) Bid, You Should Consider the Amount that You Make from A Purchase Because You Want to Set a Bid Amount That’s:

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: 50% of how much your product is worth the same amount as the revenue generated by your product the same amount as the profit generated by your product based on how much ...

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What Changes Can You Make to The Display Network Campaign of A Client Who Wants to Drive Awareness of Her Natural Beauty Brand?

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand? Use a balanced combination of broad-, exact-, and phrase-matched keywords Add affinity audiences targeting people interested in green living and beauty Target large metropolitan areas where people are more likely to encounter her product Increase the daily ...

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You Want to Generate Leads with Your Google Ads Campaign by Encouraging People to Fill out An Interest Form on Your Website. What Do You Need to Know to Measure Return on Investment (roi) for This Campaign?

You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? How much you’ve spent on the campaign compared to the value of leads generated The number of clicks your ad received divided by ...

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Belinda’s Boutique Just Started Carrying 3 New Designer Labels. She Wants to Show an Image Ad Announcing the New Collections to People Who Are Browsing Websites About Designer Clothing. Which Campaign Type Is a Good Fit

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit? “Search Network” “Display Network” ”Shopping” “Search Network with Display opt-in” Right Answer: “Display Network” Explanation: https://support.google.com/partners/answer/2567043?visit_id=636767485069204865-3553927813&rd=1 Display Network and Campaigns in General The name ...

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Higher Quality Scores Typically Result In:

Higher Quality Scores typically result in: higher costs and better ad positions lower costs and better ad positions lower costs only better ad positions only Right Answer: lower costs and better ad positions Explanation: https://support.google.com/google-ads/answer/2454010?hl=en Quality Score Quality Score is Google’s evaluation of the quality and pertinence of both your keywords and Pay-per-click ads. It is utilised to find out your cost per ...

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What’s a Benefit of Having Multiple Ads in An Ad Group?

What’s a benefit of having multiple ads in an ad group? Google Ads will automatically match each ad to the keywords it’s most relevant to Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group When using optimize for clicks, Google Ads will automatically rotate your ads and ...

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Data Shows that The Audience for A Client’s Running Shoe Store Is Women Ages 35 to 50. how Can You Optimize This Client’s Display Network Campaign Based on Your Research?

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research? Set up a remarketing list to show ads to women who have previously visited your client’s website Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes ...

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When Creating a Keyword List Using Broad Match, Why Should You Leave out Misspellings and Plural Forms of Keywords?

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords? Google Ads can automatically include these variations for you Your keyword list would be disapproved based on Google’s advertising policies Google Ads only shows an ad for keywords with proper spelling and plural forms Broad match only includes the exact words ...

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Your Client Noticed that His Ad Was Disapproved for Editorial Reasons. Why Is It Important for Him to Understand and Abide by Google’s Advertising Policies?

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies? Google Ads policies can help keep ad costs low and affordable for advertisers Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users Google Ads policies can keep disapproved ...

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