Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you? Focus on clicks Focus on impressions Focus on conversions Focus on engagement Right Answer: Focus on clicks Explanation: As the question expresses, the goal is to predominantly drive traffic to ...Read More »
An Advertiser Using Viewable Cost–per–thousand Impressions (vCPM) Bidding Wants to Maximize Exposure on A Specific Set of Sites Selected for A New Campaign. Which Is a Best Practice when Setting up The Campaign?
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign? Create a campaign for each website Set bids on individual placements Set bids at the ad group or campaign level Choose websites that represent a variety of ...Read More »
A Direct Response Advertiser Is Primarily Interested in Generating Conversions from A Display Campaign. to Get a Potentially Better Return on Investment, This Advertiser Should Use:
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use: viewable cost–per–thousand impressions (vCPM) bidding target cost–per–acquisition (CPA) bidding cost–per–click (CPC) bidding cost–per–day (CPD) bidding Right Answer: target cost–per–acquisition (CPA) bidding Explanation: https://support.google.com/adwords/answer/2390684?hl=en As the question expresses, the advertiser here is a specific type ...Read More »
When planning a campaign, the first thing an advertiser thinks about should be: the advertiser’s goals the advertiser’s daily budget the tools available to build a display ad the tools available to optimize the campaign Right Answer: the advertiser’s goals Explanation: https://support.google.com/partners/answer/172627?hl=en There are mainly five steps to plan a display campaign which are mentioned below step-wise. 1. Identify your ...Read More »
How does an extension work on a Display ad? It adds a testimonial It extends the length of the ad placement It extends the ad below the fold It adds extra information, like a location or phone number Right Answer: It adds extra information, like a location or phone number Explanation: https://support.google.com/adwords/answer/2375499?hl=en Extensions are programmed to expand your business by ...Read More »
Jackie Is an Advertiser Who Wants to Reach People by Using Both Remarketing and Shopping Ads. What’s the Best Targeting Strategy for Her?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her? Create one ad group targeted to both remarketing and Shopping Create separate remarketing and Shopping campaigns Create a combined remarketing and Shopping campaign Create two ad groups: one targeted to remarketing and the other to Shopping Right ...Read More »
In order to use remarketing with Google Analytics, you need to: have at least one active Google Ads account have your Google Analytics and Google Ads accounts linked have a goal conversion rate of 20% have a goal conversion rate of 30% Right Answer: have your Google Analytics and Google Ads accounts linked Explanation: https://support.google.com/adwords/answer/2476688?hl=en You can show the ads ...Read More »
You’re Setting up A Dynamic Remarketing Campaign for Your Client Who Sells Educational Products. Which Best Practice Should You Follow?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? Implement the remarketing tag after the body tag Include “textbooks” and “study guides” as keywords Use a custom feed Use the “Education” business type Right Answer: Use the “Education” business type Explanation: https://support.google.com/adwords/answer/6175956 When you decide to run a Display ...Read More »
Which remarketing list segment will typically have the highest volume of viewers? Product page visitors Homepage visitors Category page visitors Past converters Right Answer: Homepage visitors Explanation: https://support.google.com/adwords/answer/6168766 If your site is tagged, then you should be focussing on your remarketing lists based on how someone has interacted with your website or app. You are needed to create different lists ...Read More »
In Addition to Partner Websites, Where Can You Display Your Ads on The Google Display Network? (choose 2)
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2) Select All Correct Responses YouTube.com google.com Any mobile site or mobile app Mobile sites that are part of the Google Display Network Right Answer: YouTube.com Mobile sites that are part of the Google Display Network Explanation: https://support.google.com/adwords/answer/1704373 Google ads will be appeared ...Read More »