To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on: addressing consumers’ needs running ads only on mobile devices carrying over the theme of her traditional ad campaign to her online campaign launching a cross-device campaign Right Answer: addressing consumers’ needs Explanation: https://blog.wishpond.com/post/77711920097/why-does-my-small-business-need-google-adwords AdWords (Google AdWords) is an advertising setting by Google for markets ...Read More »
Google ADS Search
Drew Is Selling Math Textbooks and Using Cost-Per-Click (CPC) Bidding for His Campaign. What’s the Final Cost Each Time His Ad Is Clicked?
Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked? The average amount charged each time someone clicks on his ad The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction The average amount needed to make ...Read More »
Maria Would Like to Target People Who’ve Already Browsed Her Online Clothing Boutique by Offering Them a 10% Discount on Their First Purchase. What Tool Should She Use to Reach These People on The Search Network?
Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network? Flexible bidding Dynamic search ads Remarketing lists for search ads Retargeting lists for text ads Right Answer: Remarketing lists for search ads Explanation: https://support.google.com/google-ads/answer/2453998?hl=en ...Read More »
Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? A page showing both laptops and desktops A page showing a tablet A computer store homepage A page showing laptops Right Answer: A page showing laptops Explanation: https://support.google.com/google-ads/answer/14086?hl=en Landing Page Experience is a measure that Google Ads handles to assess how appropriate and beneficial ...Read More »
The majority of consumers want ads customized to their: age group city, zip code, or immediate surroundings country or nationality interests and hobbies Right Answer: city, zip code, or immediate surroundings Explanation: https://support.google.com/google-ads/answer/6072565?hl=en Ad Customizers help adapt or alter your text-based ads to what someone is searching for. It is ideal to make sure that consumers do not miss out ...Read More »
Dynamic search ads would be most helpful for: moving an ad’s position dynamically in whatever direction a person’s eyes are looking campaigns that need to reduce exposure on competitive keywords a global, online clothing retailer that changes its inventory seasonally a local restaurant with a dynamically changing menu that offers fresh, new entrees every day Right Answer: a global, online ...Read More »
An Advertiser Makes Edits to An Ad and Notices that Its Position Is Lower than That of The Previous Version. What’s the Most Likely Cause?
An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause? The edited ad has a lower conversion rate The edited ad is less relevant to the keywords in the ad group The advertiser’s budget has been depleted The advertiser’s landing page is down for maintenance ...Read More »
Why would the data for a Search Network campaign show conversions but no view-through conversions? A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the ...Read More »
A Client Wants to Get More Clicks on His Ad and Also Raise His Quality Score. Which of These Actions May Get Him More Clicks but Won’t Raise His Quality Score?
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score? Improving a lower-level page on his website Adding an extension Using the Shopping ad format Reducing prices on his inventory Right Answer: Adding an extension Explanation: Extensions are the ...Read More »
You might analyze exact match impression share data to get an idea of: the number of times your ads were shown on the Search Network the number of eligible impressions your broad match keywords received the percentage of eligible impressions you received for searches that exactly matched your keywords the percentage of eligible impressions you received for searches that exactly ...Read More »