Which of the following is not a type of mobile ad extension? Sitelink extension Call extension App extension Download extension Right Answer: Download extension Explanation: link not found. Mobile advertisement extensions can be defined as the add-ons that advertisers include to their advertisements which in turn help the viewers connect directly to the business or the website concerned. Extensions reduce ...Read More »
Google Mobile Ads
To more fully capture mobile’s contribution to a sale, advertisers need to consider what? More than just the last click Just the last click The first and last click Customer intent Right Answer: More than just the last click Explanation: https://www.wordstream.com/blog/ws/2015/07/06/mobile-clicks Users sometimes accidentally clicking on the ads without any intention of seeing or visiting them. This will be more ...Read More »
Generally Speaking, Mobile Sites Are Good for Acquiring New Customers and Inspiring New Relationships While Mobile Apps Are Good for Servicing and Engaging Existing Customers and Retaining Current Relationships.
Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships. True False Right Answer: True Explanation: https://blog.hubspot.com/service/re-engage-your-customers If you want to retain your current relationships with your customers you must offer them good servicing and re-engage with all of those customers ...Read More »
When Conversion Data Shows that Mobile Drives More Value, You Would _____ Your Mobile Bid. when Conversion Data Shows that Desktop Drives More Value, You Would ______ Your Mobile Bid.
When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid. raise, lower raise, raise lower, raise lower, lower Right Answer: raise, lower Explanation: https://support.google.com/google-ads/answer/6270625 If you have set up any conversion tracking to an ad, you can add helpful reporting ...Read More »
To connect Firebase to Google Ads, which of these is required? More than 100 app installs or conversions In Firebase, your account needs to be an owner on the project that you want to link. In Google Ads, the Google Account needs administrative access. At least 1 app install or conversion A working knowledge of mobile click attribution technologies Right ...Read More »
Assuming Google Forwarding Numbers Are Available in Your Country, What Do You Need Before You Can Set up Conversion Tracking for Calls from An Ad or A Website?
Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website? A mobile-specific sitelink extension A sales team and operating phone bank An app published in the Google Play store An active call extension or call–only ad Right Answer: An active call extension ...Read More »
An App Developer Might Use Remarketing if They Wanted to Promote a Paid Version of Their Game to Everyone Who Played the Free Version and Reached Level 10.
An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10. True False Right Answer: False Explanation: https://support.google.com/google-ads/answer/6359244 If you want to reach the users of your app while they use other apps in Google Display Network, then they are a different type ...Read More »
Your Universal App Campaign Ad Can Appear as An In-Stream Video Ad on You Tube Provided Which Is True?
Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true? The app makes use of streaming video. Video assets are provided. Only landscape videos are used. An additional YouTube charge is paid. Right Answer: Video assets are provided. Explanation: https://support.google.com/youtube/answer/3011552?hl=en An Asset contains information about intellectual property, such as sounding recording that ...Read More »
To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for: schema development key software deprecation kit software development kit schema development kit Right Answer: software development kit Explanation: https://techterms.com/definition/sdk SDK stands for Software Development Kit, which is a collection of software that is used for developing Applications for a specific device or operating ...Read More »
A Newer Kind of Mobile Site Can Do a Lot of What only Apps Used to Do, so The Line Has Blurred Between Sites and Apps. What Are These Sites Called?
A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called? Enhanced Mobile Sites Progressive Web Apps Mobile Site Apps Progressive Sites Right Answer: Progressive Web Apps Explanation: https://ionicframework.com/docs/developer-resources/progressive-web-apps/ A web-app which uses the modern web capabilities to deliver an ...Read More »