Google Video Ads

If the Primary Goal for Your Video Campaign Is Building Awareness, What Are the Kp Is You’d Look At?

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at? Sales and purchase intent lift View-through rate, watch time, favorability lift, consideration lift, and brand interest lift Views, impressions, unique users, awareness lift, and ad recall lift Clicks, calls, and sign-ups Right Answer: Views, impressions, unique users, awareness lift, and ad recall ...

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What Are Best Practices for Creating a True View In-Stream Ad?

What are best practices for creating a TrueView in-stream ad? Provide clear next steps so customers can take action Add a call-to-action (CTA) overlay All of the listed answers are correct Deliver the most important message early in the video Right Answer: All of the listed answers are correct Explanation: https://support.google.com/youtube/answer/2375498?hl=en YouTube is a powerful way to gain new customers ...

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How Can You Launch Google Preferred And/or Mastheads Ads?

How can you launch Google Preferred and/or Mastheads ads? In Google Ads With Brand Lift In YouTube Through a Google representative Right Answer: Through a Google representative Explanation: https://support.google.com/partners/answer/6030919 You can buy placements as an advertiser or as an advertising agency on a reservation basis instead of going through the Google Ads Auction. But this is applicable when you want ...

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What Is the Google Network?

What is the Google Network? A network of hardware devices, including chromebooks and android phones where your ad can appear. The term that embodies all of the places where your ad can appear. A network of partner websites that will show your ad. The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7. Right ...

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Google Helps Marketers Connect with People Using What Three Kinds of Data?

Google helps marketers connect with people using what three kinds of data? Demographic, purchase intent, and declared Declared, matched, and demographic Passion, purchase intent, and personalization Declared, social, and offline Right Answer: Passion, purchase intent, and personalization Explanation: Keywords are the certain words that will make sure you reach the correct type of audience. Reaching the audience is also an ...

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True or False: IP Address Exclusion Is Not Available for True View Campaigns.

True or False: IP address exclusion is not available for TrueView campaigns. False True Right Answer: True Explanation: https://support.google.com/partners/answer/2456098 Sometimes, as an advertiser, you want to blacklist certain IPs so that the impressions of the ads from a particular ad campaign are not shown. This is specifically done with respect to one’s own ad campaign. Having said that, advertisers would ...

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True View In-Stream Ads Can Appear On:

TrueView in-stream ads can appear on: the Google Play Store YouTube Mastheads Google search results and YouTube watch pages YouTube watch pages Right Answer: YouTube watch pages Explanation: https://support.google.com/adwords/answer/2375464?hl=en TrueView video ads give YouTube viewers the ability to choose which video ads they want to watch and when they want to watch i.e., you won’t be paying for any type ...

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In Which True View Format(s) Can an Advertiser Use a Companion Banner?

In which TrueView format(s) can an advertiser use a companion banner? Video discovery In-stream and video discovery In-stream All of the listed answers are incorrect Right Answer: In-stream Explanation: https://support.google.com/partners/answer/6293542?hl=en Companion banner is a type of ad that is visible to the viewer on any YouTube video’s page. It is situated on the top right side of the webpage. It ...

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Which Can an Advertiser Include in A True View Video Ad to Increase Interactivity?

Which can an advertiser include in a TrueView video ad to increase interactivity? A card A blinking border A scrolling banner An animated GIF Right Answer: A card Explanation: https://support.google.com/adwords/answer/150471 To increase the engagement with your video ad or brand one should showcase the features of the product or service with the help of YouTube. You can focus on different things ...

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