A Client that Owns a Fine-Dining Restaurant in London Wants to Get More Phone Calls from People Researching Places to Eat on Their Mobile Phones. how Should You Optimize This Client’s Campaign to Help Achieve Their Goal?

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

  • Include a phone number in the client’s ad’s headline and monitor performance with the mobile clicks-to-call segment
  • Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
  • Add call extensions to the client’s ads and monitor performance with the top vs. other segment
  • Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

Right Answer:

  • Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

Explanation:

https://support.google.com/adwords/answer/2453991?hl=en

Extensions can be explained as the most important add-ons to an advertisement campaign. With the help of extensions, the advertisers will be able to reduce the degrees of freedom between the viewers and the business itself. The extensions help the advertisers to make sure that the audience engages with the business straight away without a lot of filters in between.

There are different types of extensions when it comes to advertisements such as:

  • Device extensions
  • Contact extensions
  • Sitelink extensions

Now, as far as the question is concerned, the client wants a whole lot of mobile phone calls to the restaurant. It is certain that the client wants to tap into the market when the viewers are actively searching for restaurants when they are in desperate need. At that point in time, the client wishes to capitalize on that aspect.

In order to do that, the client needs to have Call Extensions activated. By doing so, the client will be able to make sure that the viewers have the option to call the client’s restaurant straight away for more details. Apart from that, the client will also be able to measure and track the number of users that have used that particular Call Extension. It will give a clear idea on how the whole campaign performed.

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