A Positioning Statement Is a Quick 90 Second Explanation of What Type of Clients You Work With, What Challenges They Face, and How They Can Benefit from Working with You. when Is It Appropriate to Use a Positioning Statement?

A positioning statement is a quick 90 second explanation of what type of clients you work with, what challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement?

  • When the client is not very clear in his responses to your questions and needs more help understanding your role
  • When you want the client to see you as a credible resource with solutions that can help him reach his business objectives
  • When the client has a very large budget and needs especially good treatment to ensure he buys Google Ads
  • When the client does not seem interested in Google Ads

Right Answer:

  • When you want the client to see you as a credible resource with solutions that can help him reach his business objectives

Explanation:

https://www.oreilly.com/library/view/the-practice-of/9781118283110/c04-sec1-0003.xhtml

The client, in any case, focuses on the results in the long run, no matter what. With such speculations, it is tough to convince them with benefits that are only visible in the short term. If as a Marketeer, you are focusing on going ahead with both types of results, then the client will be happy, albeit it will be seemingly difficult for you to dish out the same.

As the question says, a positioning statement is something that explains:

  • the type of clients you work with
  • the challenges that they face
  • how they can benefit with your contribution

Having said that, it is not just the Marketeer’s sole effort that reaps the fruits. The position and situation in the market also play an important role in the scheme of things. Thus, it is your sole responsibility to tap into that and make the client believe with statistical evidence on how you can turn things around for them.

If you have any doubts on the question A positioning statement is a quick 90-second explanation…, leave a comment below.

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