Advertising on Tv, Print, and Radio Typically Requires a Predetermined Budget. What Key Differences Enable Some Online Advertising Campaigns to Invest with More Flexibility without A Predetermined Budget in Mind?

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

  • Online campaigns generate clicks, whereas other channels generate exposure.
  • Budgets cannot be applied to online campaigns due to constant changes in traffic.
  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
  • Google Ads budgets can only be set once annually and require a fixed commitment.

Right Answer:

  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

Explanation:

Advertising and promotions have been around for times immemorial. With so many mediums in place, the advertisers have extracted almost each and every option available.

Now, it is understandable that over the past decade and a half, things have changed when it comes to advertising and promotions, in general.

The types of advertising, broadly classified, are:

  • Traditional Advertising
  • Digital Advertising

As far as the question is concerned, online campaigns or digital advertising is extremely beneficial when compared to traditional forms of advertising.

The most important factor that separates out both is that in online advertising, you will be able to know the exact statistics of where you promotions went, how well did those do and what was the exact output. It is not the same in the case of traditional advertising.

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