An Advertiser Wants to Achieve the Top Position in Paid Search Results. Which Recommendations Would Improve the Likelihood of Top Ad Position?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

  • Decrease cost-per-click (CPC) bid and decrease daily budget
  • Improve Quality Score and increase cost-per-click (CPC) bid
  • Improve Quality Score and decrease cost-per-click (CPC) bid
  • Decrease cost-per-click (CPC) bid and increase daily budget

Right Answer:

  • Improve Quality Score and increase cost-per-click (CPC) bid


When it comes to search results, there are broadly two types of it that go through as far as the Google Network is concerned. Those are as follows:

  • Organic Search
  • Paid Search

Now, with organic search, advertisers can focus ahead with the best options that are available such as working on the existing branding as well the relevant set of keywords that are up on the marketplace. However, organic search is extremely tedious and takes an insanely large amount of time to yield any notable results.

On the other hand, paid search is a situation where advertisers can pay for their advertisements which can be shown extensively to all parts of the Network. Having a paid search option can make your advertisement reach out to a lot of people in a shorter span of time. There are a few parameters that you need to check to make it work like a wonder.

The parameters that help you get a great paid search accomplishment are better quality scores and a higher cost-per-click bid. With a higher cost-per-click, your advertisement position will be better than your competitors. Similarly, a higher quality score will make sure your campaign performs exceedingly well.

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