During a Sales Meeting, You Use the Google Trends Tool to Show Insights and Link Back to What the Client Said About Hiring Someone to Create Online Campaigns for Her Toy Store Website. What Is the Purpose of Doing This?

During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this?

  • It shows the client that the solution is customized to her situation
  • To let the client know you are the expert
  • There is no purpose to linking back to what the client said
  • It gives you an advantage in negotiating with the client

Right Answer:

  • It shows the client that the solution is customized to her situation



Google Trends will provide you with the data related to Keywords and phrases searched on the Search Engine. The data includes of keywords people usually search for on the web. Also, the list of the keywords which are currently trending on the Google Search Engine. You can use that data to make your ad campaigns more effective. You can even target users to show your ads to them so that you can get more Click through rates.

  • One thing you should know that the Google Keyword Planner and Google Trends are different as Keyword planner shows absolute search volume data while the Google Trends shows the relative popularity of a search query.
  • Google Trends adjust the search data just to make the comparisons easier for every advertiser.
  • Each data point is divided by the total searches of the geography and time range it represents, to compare with the relative popularity.

Google Trends also eliminates the repeated keyword searches from the same user over a short period just to provide you with the perfect data. And the Trends only show you the data for popular terms.

If you have any doubts on the question During a sales meeting…, leave a comment below.

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