In Order to Appeal to Customers on Mobile Devices, It’s Important To:

In order to appeal to customers on mobile devices, it’s important to:

  • Include your phone number as your display URL
  • Avoid using ad extensions
  • Send users to a video-based landing page
  • Send users to a mobile-friendly landing page

Right Answer:

  • Send users to a mobile-friendly landing page

Explanation:

https://support.google.com/adwords/answer/1704392?hl=en

If you want to reach your potential customers more effectively then your text ads should be more specific, relevant, attractive and also empowering so that there will be more chances for the audience to have a look at your ad. If the ad is to the point then the user might click on it if he/she is interested in your product or service or whatever it is you are advertising. As soon as the user clicks on the ad, they will be redirected to a landing page on your website.

The following are the best practices for an advertiser in creating successful text ads by avoiding in any common mistakes.

  • Highlight the product or service which should make your ad unique.
  • Don’t forget to include Prices, Promotions, and exclusives in your ad.
  • Make sure to empower your customers to take action on your ad which gives your higher CTR.
  • Make sure that you match your ad to your landing page because might leave your website if they don’t find what they expect.
  • Show your location and phone number via Location and Call extensions even for Mobile users.

In order to make sure that all of your ads are of high quality, your every ad must meet the professional and editorial standards.

If you have anything to say about the question In order to appeal to customers on mobile devices…, drop a comment below.

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