Nadia Manages a Local Gym and Is Running an Ad to Drive More Free Trial Memberships. What Could She Include in Her Ad Text?

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

  • A call-to-action like “Visit our gym now”
  • A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
  • Add a call-to-action like “Sign up for a free trial”
  • Add a promotion like “20% off fitness classes”

Right Answer:

  • Add a call-to-action like “Sign up for a free trial”

Explanation:

There are various kinds of advertisements when it comes to the online market space. The digital marketing scene is bigger than ever in the current scenario.

With everything in place, advertisers take the help of all the types of advertisements to push their products and services to all parts of the Internet, and more importantly, to the right audience.

The different types of online advertisements are as follows:

  • Search network
  • Display network
  • Search network with display select
  • Universal App
  • Shopping etc.

As far as text advertisements are concerned, the search network is the place where all the text advertisements are delivered. The question expresses that the local gym is giving out a free trial method. In this case, in the text advertisement, a sign-up button needs to be there.

Without the sign-up button, the interested viewers won’t be led to the webpage straight away and might even lose interest beforehand.

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