What Is the Main Purpose of Summarizing the Conversation with The Client at The End of A Meeting?

What is the main purpose of summarizing the conversation with the client at the end of a meeting?

  • It makes the client feel he is important and guarantees he will buy what you are selling
  • It buys you a extra time to decide how to close the sale
  • It gives the client an opportunity to change his mind on buying from you, so it should only be done if absolutely necessary
  • It makes the client feel he is being listened to and the solution provided is customized for him

Right Answer:

  • It makes the client feel he is being listened to and the solution provided is customized for him

Explanation:

A summary is arguably one of the best ways to end a conversation, no matter who the participants are. In this case, as a Marketeer with a client in front of you, it is the perfect way to sign off from the business deal. A summary always needs to have the most important points that have been discussed by both the parties.

The basic ingredients of a summary of a marketeer-client meeting are as follows:

  • Current Situation
  • Desired Situation
  • Possible ways to tackle the trouble

As you can see, before leaving the client’s office or the discussion point, you will have covered each and every topic that you would have discussed. With this, the client will feel confident that you have taken note of their concerns especially and a customized solution would easily help them in the long run.

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