Which Client Would You Advise to Use Radius Targeting?

Which client would you advise to use radius targeting?

  • Christopher, who wants to promote his new product in select cities
  • Denise, whose service can reach customers within 30 miles
  • Luis, whose e-commerce business delivers nationwide
  • Mabel, who wants to exclude her ads from certain cities

Right Answer:

  • Denise, whose service can reach customers within 30 miles

Explanation:

https://support.google.com/adwords/answer/1722043?hl=en

Targeting can be explained as the method where the advertisers are going ahead in order to find a more specific audience for their advertisement campaigns. It is extremely beneficial in a lot of ways possible. Simply a relatable audience will get more meaningful conversions to the advertisers than any possible situation, word of mouth aside.

There are different types of targeting when it comes to the advertisement campaigns. Those are:

  • Location Targeting
  • Device Targeting
  • Keyword Targeting etc.

As far as the question is concerned, out of the given options here, Denise needs to make use of the Radius Targeting. Radius targeting is a small subset of the bigger location targeting. In radius targeting, the client will be able to make sure that their advertisements are going ahead and reaching the audience within a specified range of the area.

By doing so, all the people with seemingly equal interests will get to see the said advertisements. It is certain that by doing so, the respective audience might be able to make use of the advertisements in their benefit and might find those relatable.

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