Which Is a Benefit of Doing Pre-Call Planning Before Pitching Online Advertising Solutions to A Client?

Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

  • To prepare for potential objections the client may have
  • Preparation is not critical if you have enough experience
  • Preparation is only important if you have multiple people meeting with the client and want to avoid confusion on each person’s role in the meeting
  • To guarantee that the client will make a decision by the end of the meeting

Right Answer:

  • To prepare for potential objections the client may have

Explanation:

Preparing for the storm beforehand is much better than dangling yourselves in the middle of nowhere without proper shelter. Similarly, pre-call planning is something that is incredibly handy when it comes to a Business Development Executive. Preparing yourselves previously for the conversation with a client is the best thing you can do.

  • A telephonic conversation is generally preferred since it gives a limited bracket for a dialogue.
  • In that frame of mind, the client will be technically inclined to reveal either the positive or negative feelings concerned with the said advertising solutions.
  • Knowing the same, a Business Development Executive can then easily focus on those aspects and counter the same.

If not, then the Business Development Executive will have to pretty much face the client spontaneously in their first meeting itself. It is a gamble in its own and might have the chance to backfire massively. It is a bigger risk to take since you won’t have much time to think and convince ideally.

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