Which of The Following Items Is Not a Component of Quality Score?

Which of the following items is not a component of Quality Score?

  • Landing page experience
  • Expected clickthrough rate (CTR)
  • Ad relevance
  • Maximum cost-per-click (max. CPC) bid

Right Answer:

  • Maximum cost-per-click (max. CPC) bid



Quality score can be explained as a measure which is used by the advertisers to determine the state of an advertisement campaign performed on a concerned website that the business is handling. It is certain that the Quality Score gives a seemingly decent review on how the campaign is panning out and what are the mistakes that need to be addressed.

The basic things that are checked in Quality Score as per the question are as follows:

  • Landing Page Experience
  • Ad Relevance
  • Expected Clickthrough Rate etc.

As you can see, there is an interesting connection between all of the options given here. All of the options are measures of how the advertisement campaign and the relevant website traffic is doing on the grand scale. It is clear that having a higher value in these three options serve as a great way to express that your campaign is doing fine.

The audience that engages with your website or advertisement must feel like they are not taken for granted. The information spread apart to the audience should be absolutely crisp and no-nonsense. If there is a bit of dragging going on, then the audience will feel bored or confused and they might leave the website without carrying out any meaningful activity.

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