Which Statistic Indicates how Often a Click Has Led to A Conversion?

Which statistic indicates how often a click has led to a conversion?

  • Cost-per-conversion
  • Conversion rate
  • Clicks
  • Clickthrough rate (CTR)

Right Answer:

  • Conversion rate



There are a lot of statistics and parameters that an advertiser goes through when it comes to seeing through an advertisement campaign. Using the same, the advertisers go ahead with their meticulous planning and ease out with the procedure. As the question expresses, the options are the best parameters the advertisers can go through.

Those are as follows:

  • Cost per click
  • Clicks
  • Clickthrough Rate
  • Conversion Rate etc.

Now, as far as the question is concerned, the conversion rate can be defined as the number of people who are actually engaging themselves with the website after clicking on the advertisement that is displayed on their mobile or desktop screens accordingly. The conversion rate is the best way to know where the advertisement campaign is heading towards, realistically speaking.

The conversion rate can be counted on these activities which the people have carried forward by after clicking on the advertisements and leading up to the landing page:

  • Signups
  • Newsletter approvals
  • Purchases
  • Availing a service etc.

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