You Are Nearing the End of A Successful Meeting with A Client, when She Tells You, “this All Sounds Really Great, but I Do Not Have the Budget for Google Search Right Now.” What Should You Do Next?

You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

  • Empathize and ask the client to tell you more about her concern
  • Ask the client if her long-term success is worth making room in her budget
  • Find out if the client has someone she reports to who may be able to approve the investment in display
  • Explain the return on investment the client can expect and explain why she should make room in her budget

Right Answer:

  • Empathize and ask the client to tell you more about her concern

Explanation:

As the question suggests, the client currently has no qualms in going ahead with the digital marketing projects. Especially Google Search assignments are in contention.

However, she has a big hurdle when it comes to arranging an amount of money to fund her projects online. The money is specifically needed to pay the service charge as well as for the promotional activities.

The general causes of clients not going ahead with a deal are:

  • Lack of funds
  • Lack of interest
  • Less quality of work etc.

At that point in time, it is understandable that the client is in distress and the clients’ words need to be heard. The more the time you spend with the client asking about details, the more they will be able to calm down and express themselves.

Forcing the clients a lot might backfire since they might give it a breach of privacy and general nuisance.

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