You Can Use Audience Targeting to Show Your Ads To:

You can use audience targeting to show your ads to:

  • specific groups of people, based on their interests
  • groups of websites, based on specific interests
  • specific groups of people, based on their location
  • specific websites, based on specific interests

Right Answer:

  • specific groups of people, based on their interests

Explanation:

https://support.google.com/adwords/answer/2404191?hl=en

There are over 2 million sites and reach of over 90% of people on the internet when you get to advertise on the Google Display Network (GDN). Your ads can also appear across a large collection of websites, mobile apps, and video content. You can focus on your ad campaign by meeting your advertising goals. In general, your ads will appear on the Google Display Network depending on the type of targeting you are using for your campaign.

  • Of all the targeting options available in the Google Ads for your ad campaigns you can use ad group targeting on the Display Network.
  • It can help to get your ads to be seen by the certain types of users on in certain content.
  • When you are focussing on a certain type of audiences you can able to get your ads seen by that certain type of audiences.

Similarly, when you focus your targeting on certain moments, you can specify keywords or topics to get your ads seen in the context of certain kinds of content or also on certain websites. If you wanted to increase the impact of a particular targeting setting, you just have to adjust the bid for it.

For example, if you want to show your ads to children which is also valuable to you, then you should increase your bids for children.

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