You Have a Meeting with A New Client. Why Would It Be a Good Idea to Share Anonymized Data (such as Conversion Rate and Cost-Per-Conversion) from Some Successful Clients in The Same Industry as This Client?

You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?

  • To be so convincing that the client has no choice but to buy, because you know he enjoys looking at data
  • To make the meeting last longer, so the client feels even more invested in the solution
  • To stimulate dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see
  • To sound smarter and show the client that you are more knowledgeable than he originally thought you were

Right Answer:

  • To stimulate dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see

Explanation:

Relatibility and relevance are something that can bring you the best clients closer to your company, just like your significant other. The feeling of relevance is the most helpful feature as far as striking a business deal with your client is concerned. If they think that their own problems can be solved with the help of your input, then you can term your meeting as successful.

  • As the question says, a solution customized to the client makes them interested.
  • With them being interested, you can pitch in your ideas much more easily.
  • With the first point, your energy will remain focused purely on your service or product rather than the conversation pattern.

A positive foresight is something every client looks forward to, irrespective of your presence or not. For that very reason, share anonymized data such as the conversion rate, cost-per-conversion etc. from the relevant industry. With that being in the foray, the clients will actually believe your claims of you putting their business up ahead in the market. Your words will now be backed with data from Google itself.

If you have any queries with the question “You Have a Meeting with A New Client…”, leave a comment below.

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