You Recently Read a Great Article About the Importance of A Quality Mattress in Preventing Back Problems and It Reminds You of Your Client Who Owns Several Mattress Stores. After Reading the Article, You:

You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:

  • call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional conversation to see how you might be able to further help him grow his business.
  • do nothing. It was a good article, but your client has been in the industry for 15 years so it would not be anything new for him.
  • send your client an email and explain that you, “just wanted to say ‘hi’.”
  • send the article to your client’s competitor with some insider notes on what you did for the client. This might be a good opportunity to get his business.

Right Answer:

  • call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional conversation to see how you might be able to further help him grow his business.

Explanation:

As the question suggests, the marketer there should ring up the client and talk about the mattresses that they sell along with the article. With the product in mind, the article’s contents will provide great insights to the client. It has nothing to do with either party’s age or experience. New information is always new for people no matter what.

In case if you stumble upon some information related to your client’s products or service, you can do these:

  • Inform your client about the source of information
  • Engage in a conversation about your plan for the future
  • Convince them to go ahead with a fresh and redeveloped plan for more benefits in the future

In general, something new in a relevant sector will excite the clients a lot. But at times, they will be hesitant to try something new straight away. At this point in time, it is your duty to convince and sketch out a plan with which you can taste success in the new play arena.

If you have any queries on the question You recently read a great article about the importance of a quality mattress…, leave a comment below.

Leave a Reply

Your email address will not be published. Required fields are marked *

*