You Want to Generate Leads with Your Google Ads Campaign by Encouraging People to Fill out An Interest Form on Your Website. What Do You Need to Know to Measure Return on Investment (roi) for This Campaign?

You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

  • How much you’ve spent on the campaign compared to the value of leads generated
  • The number of clicks your ad received divided by the number of times it showed
  • The percentage of budget spent compared to how many forms were completed
  • You can’t calculate return on investment for campaigns that are focused on online leads

Right Answer:

  • How much you’ve spent on the campaign compared to the value of leads generated

Explanation:

https://support.google.com/google-ads/answer/14090

Return on Investment can be defined as the number of leads generated in comparison to the amount of money that the advertiser has spent on the whole campaign. Return on Investment is an essential measure to know of at the end of a particular campaign since the whole show is pretty much result oriented at the end of the day.

The basic things that you need to know in order to calculate the return on investment are as follows:

  • Money spent on production or handling
  • Money spent on advertisements
  • Money earned by gaining leads or purchases and sales

As the question expresses, the client needs to have a lot of people to fill out the interest form which is present on the website. It is clear that the client’s goal is to have as many people to fill out the interest form as possible. Having said that, this is where the return on investment can also be calculated.

The higher the number of people who fill out the interest forms, the higher the return on investment will be. There is no other way out in this case.

If you have any queries with the question You want to generate leads with your Google Ads campaign by encouraging people…, drop in a comment below.

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