Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
- Ad text
Keywords are words or Phrases which are meant to describe your product or service that you choose to help when and where your ad can appear on the Online Marketing platform where people search for things. If your ads’ set of keywords are matched with the terms or phrases typed by a user in Search Engine then your ad is most likely to be shown to that specific user in the results page or in any website they visit.
- In order to get more traffic, you should select high quality and relevant keywords for your ad campaign.
- So that, people who are interested in the products relevant to yours, they find your ad in the Google Display Network (GDN).
A great keyword list can help you to improve the performance of your ads and also helps you to avoid higher prices. Whereas the poor set of keywords can ultimately cause you to have higher prices and lower ad placements.
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