Your Client Is Interested in Switching from Tv, Print, and Radio Advertising. What Are the Return on Investment (roi) Benefits of Online Advertising Campaigns?

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns?

  • Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
  • Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
  • Traditional media generates exposure, but online advertising campaigns can guarantee sales
  • Online advertising is always less expensive than traditional media

Right Answer:

  • Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

Explanation:

https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

When it comes to advertisements, a lot has changed over the past decade or two. People have jumped from mediums to mediums to gather the best possible ways to promote their products or services or the businesses itself. Advertisements and promotions have been a part of the society since time immemorial.

Advertisements help people know about something which is about to be released or has already released. The two types of advertising currently present are:

  • Traditional Marketing
  • Digital Marketing

When it comes to traditional media or traditional marketing, the reach is absolute bonkers, compared to digital marketing. A crazy amount of people will have a look at the advertisements or promotions but there is no real way to tell how many people are actually a part of the trade.

However, on the other hand, digital marketing gives a clear-cut detail into what exactly happened with each and every advertisement, view, click etc., forget about the advertising campaign on the whole. With such data, it is much easier to find the most relevant audience and actually use the funds to good effect.

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