Your Client Wants to Improve His Ad Positioning. You Recommend that One Way He Can Do This Is by Increasing His Bid Amount. Why Is It a Good Idea to Also Explain to Your Client how This Will Benefit Him?

Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?

  • It is not a good idea to recommend this at all, because it might offend the client
  • It is only a good idea if the client shows a high level of interest and tells you he wants to spend more money
  • It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers
  • It is not a good idea, because the client probably already knows how it will benefit him and you do not want to sound overbearing

Right Answer:

  • It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers

Explanation:

https://support.google.com/adwords/answer/1722122

Ad position can be explained as the position or the situation of your advertisement in comparison to the competitors who are already there from the same type of market. Advertisement positions can be checked and bettered with quite a few small yet significant changes. Ad Positions are a measure of how well your advertisement is doing and can do among others.

The most basic things that are required to have a decent to high Ad Position are as follows:

  • Higher Bid Amount
  • Relevant Keywords
  • Engaging Advertisement with extensions etc.

A higher bid amount will ensure that your advertisements stay above all of the competitors that are present there in the exact market. With a higher bid amount, you will have to pay that amount whenever a person clicks on your advertisement or whatever the engagement pattern is there which is set by the advertiser.

Similarly, relevant keywords will make sure your advertisement gets the maximum reach organically to the people who actually matter. Relevant keywords will get you a crowd who are interested in what product or service you are selling. Extensions give the advertisers that extra edge when it comes to reducing the effort for the people who are browsing through.

If you have any doubts about the question Your client wants to improve his ad positioning…, drop a comment below.

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