Your Client Wants to Increase the Number of People Visiting His Website. when Analyzing the Data for His Search Campaign, Which Metric Do You Most Want to Improve?

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

  • Clicks
  • Impressions
  • Clickthrough rate (CTR)
  • Conversion rate

Right Answer:

  • Clickthrough rate (CTR)


The client here, as far as the question is concerned, wants a lot more people to visit their website in comparison to the number that is visiting right now. It is clear that the client loves to have higher traffic now than ever. In order to achieve that, the website must reach as many relevant people as possible in a given point of time.

There are a bunch of measures that should improve if the traffic to a website has to improve namely:

  • Clicks
  • Conversions
  • Clickthrough Rate etc.

Now, there is a slight difference when it comes to Clicks and Clickthrough Rate. Clicks can be considered as the number of hits an advertisement gets over a given period of time. However, it is a bit different when it comes to Clickthrough Rate. Clickthrough Rate can be considered as the number of clicks an advertisement gets divided by the number of times the advertisement was shown on the network.

It is clear that a higher clickthrough rate will range in glorious traffic for the website since it counts only the unique users who have interacted accordingly.

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