Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?
- Ecommerce tracking
- Conversion tracking
- Dynamic Search Ads
As the question expresses, Remarketing is the best way to reach out to the people for a client who has already been part of the visitors to the concerned website. With the essence of remarketing, the people who will get the advertisements will have a higher chance of participating in the advertisement compared to the new users.
With remarketing in place, the most basic options that a viewer can engage with are as follows:
- Reinstall the app
- Make a transaction
- Signup for an account or newsletter
- Log in to their account again etc.
The biggest positive of remarketing can be explained as the relatability factor that it brings in. The people who have already been part of the advertisement campaign or the website itself will be an audience for the advertisements. Since they have already used the services provided by the website or app or have already purchased a product, the trust factor will remain intact.
Unless the advertisers have committed blunders beforehand, the viewers will more likely stay by the website and the traffic will grow significantly. Needless to say, the engagements will also take a higher place when it comes to remarketing compared to normal advertising.
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