A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

  • Google’s Display Network includes many mobile apps where she could show her ad
  • Google’s Search Network will help her target people who are more likely to download her app
  • She can use mobile app extensions to reach users in apps
  • She can use keywords like “mobile app” to target people who are more likely to download her app.

Right Answer:

  • Google’s Display Network includes many mobile apps where she could show her ad

Explanation:

Display Network campaigns are designed to show your ads in apps by default if the placement (the destination for your ad) matches the targeting you’ve set for your campaign.

This article covers how to show your ads in apps on the Display Network. To promote your app, learn about Universal App campaigns. To avoid showing ads on certain placements, read about how to exclude specific webpages, videos, and apps.

 

 

Target mobile apps using a Display campaign:

Important: The targeting settings for mobile apps described below will be changing in September 2018.Click here to learn how the settings will change and what you can do to prepare.

If you’re already using a Display campaign to show your ads in apps, and those ads are performing well, you may want to create a campaign that targets apps exclusively.

  1. Sign in to your Google Ads account.
  2. Click Campaigns in the page menu, click the plus button , then select New campaign.
  3. Choose a goal for your campaign, select Display as a campaign type, then click Continue.
  4. Click Additional settings.
  5. Click Devices, then select Set specific targeting for devices.
  6. Uncheck the boxes next to “Computers,” “Mobile web,” and “Tablet web.”
  7. Apply additional settings to your campaign as needed.
  8. Click Create Campaign.

If you have any doubts regarding the question A client wants to promote her new mobile app by showing her ads…do leave us a comment below.

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