A Client Who Owns an Online Running Shoe Store Wants to Drive Sales of A Particular Model of Women’s Running Shoes. What Keywords Should You Include in This Client’s Keyword List to Help Achieve Their Goal?

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

  • Specific terms about the shoe brand and model your client is selling
  • Specific terms about the benefits of running
  • Generic terms about different types of women’s shoes
  • Generic terms about running and running shoes

Right Answer:

  • Specific terms about the shoe brand and model your client is selling

Explanation:

Shopping Ads is a type of advertisements out of the plethora of ad types that are available on the Google Network. With the help of Shopping Ads, the advertisers can actually go ahead and provide relevant users with advertisements that are much more interactive and helpful for the advertisers to get more conversions compared to the usual text-based ads.

The benefits of shopping ads are as follows:

  • Pictures
  • Customisation
  • In-depth reviews
  • Product details etc.

Now, coming back to the question, the client needs to include certain specific terms about the shoe brand as well as the model that they want to sell on the digital market. Since the model of the shoe that the client wants to sell is already designed for women, there is no particular need to mention any keyword related to females or women shoppers.

Make sure your keywords are matched ones and also choose the broad match keywords which will help you out to get most of the conversions. Do A/B testing like that until you see which one performs well. Here is the shopping video campaign AD tutorial video from Google Ads.

 

Do you got queries regarding this question A Client Who Owns an Online Running Shoe Store Wants to Drive Sale…then do let us know by leaving a comment in here.

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