A Conversion Is:

A conversion is:

  • When someone reaches your landing page after clicking your ad or video
  • By definition when someone makes a purchase after clicking on your ad
  • An action defined as valuable to your business that someone takes after clicking on your ad
  • Any interaction with your ad that can be measured, like watching a video for a certain length of time

Right Answer:

  • An action defined as valuable to your business that someone takes after clicking on your ad



Conversion can be defined as an engagement that’s figured when someone associates with your ad (for example, clicks a text ad or views a video ad) and then exercises an effort that you’ve designated as relevant to your business, such as an online purchase or a call to your business from a mobile phone.

Conversion tracking begins with you devising a conversion action in your Google Ads account. A conversion action is a particular consumer action that is worthy of your business. You can use conversion tracking to track the following kinds of actions:

  • Website actions: Possession, sign-ups, and other actions that customers conclude on your website.
  • Phone calls: Calls directly from your ads, calls to a phone number on your website and clicks on a phone number on your mobile website.
  • App installs and in-app actions: Installs of your Android or iOS mobile apps, and investments or other activity within those apps.
  • Import: Customer action that begins online but finishes offline, such as when a customer clicks an ad and submits a contact form online, and later signs a contract in your office.
  • Local actions: Actions that are computed whenever people associate with an ad that’s precise to a physical location or store.

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