Advertising on Tv, Print, and Radio Typically Requires a Predetermined Budget. What Key Difference with Online Advertising Campaigns Allow Advertisers to Invest with More Flexibility?

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
  • Online campaigns generate clicks, whereas other channels generate exposure.
  • Budgets for online campaigns can only be set once annually and require a fixed commitment.
  • Budgets cannot be applied to online campaigns due to constant changes in traffic.

Right Answer:

  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

Explanation:

Advertisements are the base of any company that wants its products or services to be noticeable to people. Without advertisements, it almost impossible for people to find about your brand straight away. By the time they do, the expenses on the company will become unbearable and the company will get shut down.

There are two types of advertisements currently, broadly classified:

  • Traditional Advertisement
  • Digital Advertisement

The traditional advertisement type e.g. TV, Print Media, Radio etc. has been the theme up until the rise of the digital medium.

The approach to both of the advertisement types is pretty much the same, however, one of the biggest differences between the two types is you are able to track the details and statistics behind the Digital Advertisement campaigns.

With the help of that data itself, you will be able to change a lot of things even in the middle of the Ad Campaign. Most importantly, the budget that is related to the whole scenario can be distributed accordingly, using a lot of parameters.

However, the same can not be said about Traditional Advertising since there is no real data on the fact that who actually saw or engaged with the company concerned after seeing the ads.

Do you got doubts regarding this question Advertising on Tv, Print, and Radio Typically Requires a Predetermined Budget…then do let us know by leaving a comment in here.

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