An Advertiser Wants to Create Ads that Target Potential Customers in California. Which Targeting Method Should This Advertiser Use to Target These Customers?

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

  • Keyword targeting
  • Location targeting
  • Audience targeting
  • Device targeting

Right Answer:

  • Location targeting

Explanation:

https://support.google.com/google-ads/answer/1722043?hl=en

Targeting in general means specifically pointing out a particular parameter and making sure that the product or service is reaching to that particular section only. When it comes to online marketing, targeting helps the advertisers to pinpoint their advertisements to specific sections of people.

The different types of targeting available are:

  • Keyword Targeting
  • Location Targeting
  • Audience Targeting
  • Device Targeting etc.

As the question suggests, the advertiser needs to implement location targeting. In order to make sure that the people from California are specifically watching the advertisements, location targeting is the best bet for the advertiser.

Without this type of targeting, the ads will be shown haphazardly instead of focusing on the citizens of California. Thus, resulting in a lower turn over and overall less efficiency.

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