By Monitoring Ad Campaign Performance, an Advertiser May Obtain the Information Needed To:

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

  • create duplicate ad groups with identical keywords and different ad variations.
  • compare campaign performance to that of other advertisers.
  • determine if campaigns are meeting overall marketing and conversion goals
  • create separate Google Ads accounts for low-performing keywords.

Right Answer:

  • determine if campaigns are meeting overall marketing and conversion goals

Explanation:

https://support.google.com/google-ads/answer/1722084

Monitoring ads and Ad campaigns are the most important thing for an advertiser. It will give them the total idea behind what exactly is going on with the campaign particularly. It will let the advertisers tinker with the ads and campaigns alike along with the overall perspective of what they should do in the future to get a positive outcome.

The factors that determine your Ads’ performance are as follows:

  • Status
  • Clickthrough Rate
  • Average Cost per Click

Once the advertiser goes through the statistics, then it will be easier for them to focus on the part whether their campaigns are meeting the overall marketing and conversion goals or not. If not, then they can alter the parameters a little bit which will give them the extra boost of the results which they weren’t getting up until now.

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