Caleb Owns a Music Store and Is Creating an Ad Group for Musical Instrument Rentals. What Would Be the Most Appropriate Landing Page for His Ad?

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

  • A page with a wide selection of instruments for sale
  • A page with information on music lessons and a contact form
  • A page with information on instrument rentals and a contact form
  • His homepage, with links to instrument sales, rentals, and music lessons

Right Answer:

  • A page with information on instrument rentals and a contact form

Explanation:

https://support.google.com/google-ads/answer/2404197

A landing page is the first website where your users are redirected to after they click on your Ad. It is clear that you need to be absolutely specific and commit no mistakes possible with your landing page. If anything feels weird or odd, people will go away from your website without making any valuable contribution.

Here are the best tips from Google itself as far as your landing page is concerned:

  • Offer relevant, useful and original content
  • Promote transparency and foster worthiness on your site
  • Make mobile and computer navigation easy
  • Decrease your landing page loading time
  • Make your site fast

As the question suggests, the website needs to have information about the instrument rentals and the contact information. That is all you need to carry out a fruitful transaction. Having redundant stuff on the open will lead people to go away from your website since it’d feel too clumsy and confusing.

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